This must be the most common question any Virtual PA will be asked. Why would a business use a Virtual PA? The most common reasons a client will be looking for a Virtual PA to work with them are:
Non-Core Business Needs. Small business owners want to concentrate on the core of their business. For example, a freelance surveyor will want to be carrying out surveys and meeting potential new clients. To have somebody to take on the more day-to-day aspects of their business, or areas which they are not experienced in. This allows them the time to concentrate on what they do best.
Resources. A small business does not have the need or resources for a permanent administrator or secretary. Therefore using a VA enables them to employ someone on an ad hoc or project basis. Some Virtual PAs are employed for a set number of hours per month to cover regular tasks.
Skill-based There may be an ad hoc requirement for a specialised service such as creating a CRM system, and your client does not have the skill or resource within their business to complete the project.
Convenience and Time-Saving Having a service which is accessible within a short timescale, and often performed by somebody who you already know (and who already knows your business) is extremely convenient and saves a client the time of having to source and train a part-time, temporary, or even casual employee. It also saves on the associated red tape which comes with recruiting somebody to join a business. These benefits should not be underestimated.
Not Wanting to do the Task Themselves Sometimes people have a real aversion to certain types of work. If you have a client who hates administrative tasks such as letter merges, postal campaigns and so on, then you need to let them know how easy it would be for you to do it all on their behalf. If it gets them out of a task they hate and frees up their time to do something they actually want to do, they will soon realise your value.
Not Spending Enough Time with their Family This is a common problem for small business owners, as businesses are time-consuming and many people are so passionate about what they do that their family time can get eroded away without them even realising it. Using a VA for certain tasks can alleviate some of the pressure and workload and enable clients to create more of a balance between these two important areas of their life.
Outsourcing is Cost-Effective A VA is easier than recruiting a new member of staff and the client will not have to comply with employment law. They will not have to worry about sick pay, about holiday pay or cover. They will not have the worry of finding extra space in their office, buying extra computer equipment or licences. There will also be no need to provide for Pension cover or Healthcare costs.
Other Tasks Taking their Time Up.
Sometimes there simply is not enough time in the day to undertake the tasks a business needs to cover. In which case a VA is once more invaluable. Their services can be employed for specific aspects of a job. Alternatively, the VA could keep the day-to-day business going – in order for a client to complete an important project.